Infinix Mobile
Next-Level Smartphones for the Next Generation
Engagement Type: Influencer Campaigns | Short-Form Video Production | Digital Coordination
Year: 2025
Location: Nairobi, Kenya
Year: 2025
Location: Nairobi, Kenya
Client Background
Infinix Mobile is a global smartphone brand known for innovation, bold design, and youth-centered technology. With a strong presence across Africa, the brand consistently blends lifestyle with tech to connect with modern, digital-first consumers.
Quick Highlight
Achieved 23.3M+ organic views for the HOT 50 Pro+ launch, delivered 1.16M+ views for the NOTE 50 Pro campaign, and drove a combined total of 51M+ views with 1.97M+ engagements, setting new performance benchmarks for Infinix digital campaigns in Kenya.
Objectives
Challenges / Context
Objectives
The client sought to:
- Boost visibility for newly launched Infinix devices across TikTok and Instagram.
- Create high-quality, TikTok-native content that educates, entertains, and showcases key features (slimness, durability, fast charging, reverse charging, battery longevity, sleek design, Folax AI).
- Strengthen audience sentiment and position Infinix as a lifestyle-driven tech brand.
- Produce premium influencer content with consistent visual identity and strong brand storytelling.
- Drive mass engagement and deepen connection with Gen Z audiences.
- Achieve measurable ROI through data-backed campaign performance and clear engagement targets.
Challenges / Context
Before engagement challenges included:
- Compressed timeline and dynamic coordination: The campaign period was condensed from 7 to 2 days due to product release changes, requiring coordination of 27 creators across Kenya within an extremely tight production and posting schedule across multiple locations.
- Platform demands and creative balance: TikTok’s fast-paced, trend-driven ecosystem required storytelling that could capture attention within the first three seconds while balancing authentic influencer content with branded messaging, educational product features with entertaining delivery, and the need for organic virality.
- Operational complexity: Managing content consistency across different influencer tiers and platforms simultaneously while achieving both cost efficiency (low CPM & CPE) and high-quality visual output.
- Limited data visibility: High expectations for virality despite limited backend data access during the product rollout phase.
Our Approach (The NIT Way)
Pre-Production
Production
Post-Production
Collaboration
Pre-Production
- Influencer Strategy Development: Collaborated with Infinix’s marketing team to develop a structured influencer selection process, shortlisting 27 creators based on proven engagement in lifestyle and tech content, authenticity, and aesthetic fit with the brand.
- Creative Framework: Centered content around the theme of “Next-Level Performance,” designed to integrate product features into relatable, scroll-stopping moments rather than hard-selling.
- Creative Direction: Ideated each concept to fit TikTok’s fast-paced nature—quick hooks, humor, pranks, skits, and lifestyle storytelling that could capture attention immediately.
- Storyboarding & Scripting: Developed concise scripts emphasizing organic product integration woven into everyday scenarios and relatable moments.
- Talent Casting: Selected four relatable on-screen talents including Charlton Wasike and Tara Njeri for authenticity and strong audience resonance.
- Location Scouting: Chose settings like NIT Studio, Java House, and outdoor lifestyle spots to mirror the product’s use in daily life and maintain visual authenticity.
- Wardrobe & Styling: Curated youthful, modern looks consistent with the Infinix brand aesthetic to enhance relatability and brand alignment.
Production
- Creative Oversight & Coordination: NIT Studio coordinated and supervised content across all 27 influencer shoots, ensuring consistency in tone, brand representation, and visual storytelling.
- In-House Production: Our production team handled high-performing video shoots for key influencers including Trisha Khalid, Only Lit Boy, and Baby Kiki, delivering cinematic storytelling and brand-aligned visuals.
- High-Quality Output: Shot ten high-quality short-form videos using professional-grade equipment and cinematic lighting to meet platform and brand standards.
- Visual Consistency: Maintained consistent framing, color tones, and aesthetic across all videos to sustain brand cohesion throughout the campaign.
- Product Integration: Ensured the NOTE 50 Pro remained the narrative and visual anchor in every piece of content, organically woven into each storyline.
Post-Production
- Platform-Optimized Editing: Edited all content with platform performance in mind—attention-grabbing openings, snappy pacing, and strategic feature callouts tailored for TikTok and Instagram Reels.
- Fast-Turnaround Delivery: Prioritized same-day cuts for select top-tier creators to leverage trend timing and maximize relevance.
- Visual Consistency: Maintained consistency in tone, pace, and color grading across all content to ensure cohesive brand storytelling.
- High-Impact Visuals: Fast-turnaround edits focused on high-impact visuals optimized for short-form video performance.
- Format Delivery: Delivered final assets in high-resolution, vertical-ready formats for both TikTok and Instagram.
Collaboration
- Real-Time Client Communication: Maintained continuous communication with Infinix’s marketing and digital teams, ensuring each piece of content met brand standards, feature emphasis requirements, and approval protocols before posting.
- Feedback Integration: Established real-time feedback loops that allowed for refinements and adjustments across ongoing uploads throughout the campaign period.
- Performance Monitoring: Worked closely with Infinix’s team to review performance data in real-time and adjust influencer content strategy based on engagement insights.
- Strategic Talent Selection: Identified and collaborated with models and creators who have a strong TikTok presence, ensuring the videos achieved maximum virality, engagement, and shareability.
- Publishing Coordination: Coordinated closely with Infinix’s digital team on publishing schedules and timing to optimize content performance and trend leverage.
Deliverables
75M+
total campaign views across TikTok and Instagram
1.015M
views on top-performing video “When Your Date Doesn’t Disappoint” (124K TikTok + 891K Instagram)
71+
videos delivered across TikTok and Instagram showcasing different product features & lifestyle content
30+
influencer photo carousels for social cross-posting
10+
dedicated TikTok videos showcasing different product features
1.08%
engagement rate achieved on TikTok
Results & Impact
Elevated Production Quality
The visuals reflected the premium nature of the NOTE 50 Pro, enhancing brand perception.
Lifestyle Integration
The videos authentically showed real-life use cases rather than overt ads.
Curiosity-Driven Hooks
Videos that used humor or surprise early on generated better retention.
Consistent Brand Tone
Cohesive storytelling built familiarity and recall.
Creative Standouts
Trend-based videos like “Phone Breaking Prank” and “Bathroom Skit” showcased both the product’s durability and youth relevance.
From vision to impact, let’s build your brand together.
From vision to impact, let’s build your brand together.From first spark to final frame, our studio is built for your story.