NIT

The Location Rooftop

Transforming a Venue into Nairobi's must-visit Destination

Engagement Type: Social Media Management | Content Creation | Audience Engagement | Event Coverage
Year: February2024 – Present
Location: Nairobi, Kenya

Client Background

The Location Rooftop is a chic rooftop lounge & restaurant located on the 13th floor of Alta Towers, Ring Road, Kilimani, Nairobi.

Quick Highlight

Delivered a content-driven social media strategy that grew Instagram followers by 226% organically and supported the venue in becoming a household name in Nairobi's nightlife scene, including executing the "365 Days of TLR" campaign that generated the venue's highest-sales night to date.

Our Approach (The NIT Way)

Deliverables

100+

edited images delivered per month (venue, crowd, food, lifestyle) aligned with the content calendar

24Hr

turnaround time on social-ready clips and images delivered for key events to maximize audience engagement

1

central asset library, all deliverables organized and accessible via Google Drive

1

monthly performance report showing follower growth, engagement metrics , best-performing posts, recommendations.

Results & Impact

Follower Growth

Achieved 226% Instagram growth since February 2024 (largely organic), leading to high visibility in Nairobi's social scene

Consistent Content Funnel

Developed a creative content strategy with regular feed posts, reels, and event coverage that kept the brand top-of-mind while building authenticity and engagement.

Campaign Success

Conceived and executed the "365 Days of TLR" campaign which generated the venue's highest-sales night to date.

Organic Buzz Generation

The venue is increasingly tagged by patrons, featured in Instagram Stories by guests, and has become a go-to destination for brunch, cocktails and rooftop events in Nairobi

Enhanced Engagement

Engagement levels increased markedly with more comments, saves/shares for Reels, and higher Story interactions (polls, questions, tags), building a community rather than just an audience

Brand Elevation

The curated, premium visual aesthetic elevated the venue's perceived status from "nice rooftop" to "must-visit lifestyle destination" in Nairobi

From vision to impact, let’s build your brand together.

From vision to impact, let’s build your brand together.From first spark to final frame, our studio is built for your story.